Best Surveys For Money Reddit – Reddit, the popular discussion site with more than 430 million monthly visits, is opening its most valuable screen real estate to advertisers with its first trending product, Trending Takeovers. The new ad unit will allow brands to reach two of Reddit’s most visited areas: the Search tab and the Popular feed.
The ad format allows brand campaigns to drive the biggest trends on Reddit 24 hours a day, Reddit says. Trending Section – Users can see what’s currently trending and discussed on the site, similar to Twitter’s Trending section, which can also be targeted by advertisers.
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Reddit already offers advertisers the ability to run campaigns on its site to increase brand awareness, convert or generate website traffic, install apps or create video views. But the new Trending Takeover ad will allow brands to gain even more eyeballs, as Reddit says the popular feed is used by a third of the site’s daily visitors, and the Search tab also reaches a million daily.
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In addition to increasing visibility, the advantage of this type of advertising format is that the campaign matches what is being said in real time as it runs. For example, a brand can run a trending ad on a day when their brand is literally part of a trending segment.
According to eMarketer, Reddit will generate $119 million in total US ad revenue in 2019, accounting for 0.1% of the US digital ad market. But the analytics firm expects revenue to more than double to $261.7 million by 2021, noting that the company continues to roll out new formats such as streaming autoplay video, cost-per-click and the Post Office’s prime positions. and others.
“With millions of searches per day and one-third of users visiting Reddit’s popular feed each day, brands can be a part of what’s shaping cultural trends online right now – Reddit,” said Sharik Rizvi, vice president of Product Marketing and Technology. on reddit. “A key goal for Reddit in 2020 is to add new and paid opportunities for brands to engage with Reddit users,” added Rizvi.
In Brand Test, Trending Takeover, Reddit worked with more than 15 partners in the entertainment, consumer tech, CPG, automotive and QSR verticals, says Spotify, Method and Adobe. According to the company, these early testers have seen increased conversions and rates that double social industry rates.
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For example, Method Trending Pickup used a combination of hand-picked keywords and its own custom design on its landing page and saw more than double the industry rate of clicks. He was also able to use the format to get four times the video views of Reddit’s standard ad post format. The brand targeted specific communities such as r/plants, r/garden and r/malelivingspace for the campaign about household cleaners.
According to a media buyer cited by AdWeek, Featured Trends on Twitter can make about $250,000 a day, even if the cost is adjusted. According to them, the new Reddit Trending Advertising can cost a minimum of around $100,000. Reddit has not confirmed the price.
According to Reddit, it now sells Trending products by booking, not programmatic. Ads are displayed on desktop computers and mobile phones. Administrators of WallStreetBets, an online discussion forum, say bots are responsible for a “significant amount” of posted stock recommendations that have led to a rooting in shares of GameStop and others. on his popular Reddit group.
In a statement to CBS MoneyWatch, a spokesperson for the popular Reddit group described the bot’s activity as “recent” and said the group was doing everything it could to remove the posts.
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“We have detected a significant amount of bot activity on the subreddit,” a WallStreetBets spokesperson said. “We can’t speak to the source, but we’ve seen a moderator block many posts with similar content recently.”
The spokesperson declined to provide an example of a single post by the bots or to indicate that the activity on the WallStreetBets discussion group was attributable to the bots. The spokesperson did not identify himself, but the comments to CBS MoneyWatch came from an email listed on WallStreetBets’ official press account on Reddit.
Evidence suggests that WallStreetBets is run by bots rather than real investors. Ben Hunt, a former hedge fund manager and founder of Wall Street research firm Epsilon Theory, tweeted Saturday that his firm analyzed 30,000 entries posted on WallStreetBets in the past 24 hours — and found that 97% of them were visible. manufactures robots.
It is not clear what information the robot posted at WallStreetBets. But on Twitter and elsewhere, bot creators have been known to use multiple fake accounts to promote their messages.
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Here’s an example of a post by WallStreetBets administrators concerned about increasing bot activity on a popular Reddit discussion group. Image from Reddit
On Friday, the Securities and Exchange Commission said it was monitoring “excessive volatility in the trading prices of certain stocks over the past several days” and that the regulator “will take steps to protect retail investors” or when facts indicate poor trading activity. “is a scheme prohibited by federal securities laws.”
The SEC statement said nothing about bots and did not mention Reddit or WallStreetBets. Investors are not allowed to impersonate themselves to manipulate stock prices, although using bots is illegal.
A cautionary note on Investor.gov, the SEC’s education page, cautions people against buying stocks based on recommendations on discussion boards. “One person can create the illusion of widespread interest in a small, thinly traded stock by posting multiple messages under different, different pseudonyms,” the warning said.
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GameStop’s story is called the battle between Main Street and Wall Street. Over the past few days, a number of individuals appearing on Reddit, Twitter and other platforms have been anonymously asking others to buy GameStop and other stocks. On Friday, a billboard in New York’s Times Square urged people to stock up on GameStop.
A Reddit user paid for this billboard in Times Square and then posted it on TikTok. $GME is GameStop’s stock symbol. “BRR” is the sound made when money is printed. pic.twitter.com/bqQD8fRskh — Scott Budman (@scottbudman) January 30, 2021
But WallStreetBets appears to be subject to unusual market activity. Membership in the Reddit group has grown rapidly over the past two weeks. As of Monday morning, the Reddit forum had nearly 8 million members, up from 2 million two weeks ago. These questions, recently posted on a popular Reddit page for teachers, may be a measure of the well-being of the teaching profession. in those days. A section called r/teachers has about 390,000 subscribers, mostly teachers who anonymously complain about student misbehavior, demanding parents and harassing administrators.
While the community of educators is a staple of all social networking sites, Reddit’s anonymity allows educators to be open and vulnerable. And, while the user base may not be representative of the workforce as a whole, many subreddit users have seen a shift in posts about the emotional drain of teaching and the desire to quit.
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Although the forum can lead to a cycle of reinforcing negativity, it is a valuable source of support for many educators. Experts say it could be a way for school leaders and policymakers to take a closer look at a difficult and problematic workforce, and adjust policies to better recruit and retain teachers.
The subreddit can serve as a “coal mine conduit” for understanding the state of the teaching profession, said Amy Stornaiolo, associate professor of literacy, culture and international education in the university’s graduate school. Pennsylvania. .
Reddit posts, Stornaiolo agreed, “can be very easily dismissed as, ‘These are teachers complaining,’ or ‘This is a place to express an opinion, but we shouldn’t take it seriously.’ But he argues that the forum should serve as a “test. bit about how teachers work.”
“Their full social and emotional needs are not being met; they are told to do less,” he said. We can use this as a window that expands as the pressure increases. “
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A study released this month found the status of the teaching profession is at its lowest level in five decades — teacher job satisfaction is at its lowest in recent memory, public opinion is declining, and young people are interested in teaching as a career. . Every word
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