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The Effects of Firm Performance on Corporate Social Responsibility Practices: The Mediating Role of Corporate Governance in Ethiopian Corporate Business
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Received: 27 July 2021 / Revised: 20 August 2021 / Accepted: 23 August 2021 / Published: 30 August 2021
In today’s globalized economy, corporate firms face ever-increasing competition and societal pressures. The purpose of this paper is to identify the effects of companies’ performance on corporate social responsibility practices using the mediating roles of corporate governance evidence from corporate business in Ethiopia. The effects of companies’ performance as a mediating variable on CSR and corporate governance were studied using a sample of TIRET corporate companies in the Amhara region, Ethiopia. Structural equation models and multiple regression analysis were estimated and tested using 21 corporate companies. The derived model shows how corporate governance mediates the positive relationship between CSR and firm performance. The result shows that one of the effects analyzed in this study is company performance is the most important factor affecting CSR. Corporate governance plays a positive role in serving as a legitimate source of CSR practice. This study discusses the importance of outcome-based resource theory and presents conclusions and implications. In order to address differences in firm performance, asset returns, capital structure liabilities, and governance, corporate firms must identify non-productive businesses and outsource non-core businesses. To overcome the current inefficiency problems, this study suggests that corporate enterprises should restructure, rebrand, rethink their business models, and acquire technology-based companies. . This paper contributes to the CSR literature in the context of developing economies. Companies, policy makers and practitioners can take steps to improve the practice of CSR. Overall, we conclude that in Ethiopia, including the Amhara region, socially responsible businesses are more likely to succeed, and vice versa.
Surviving in a highly competitive market economy requires that companies focus on key factors such as performance, management, and social responsibility pressure for ever-increasing competitive advantages. Dynamic capability is a firm’s ability to integrate, develop, and reconfigure external and internal expertise to respond to rapidly changing environments . Companies in the same industries perform differently due to different types of resources and capabilities , where the resource-based view of the organization looks at unique, distinctive, and imitable resources in a company that has a Created competitive advantage and expanded growth. 3]. Furthermore, the relationship between dynamic capabilities and organizational performance is positive .
Companies are deploying a variety of critical devices and reconfiguring business models to meet anticipated needs. Competitive advantages can be derived from firm-level sources and corporate social responsibility actions are difficult to imitate. Corporate social responsibility (CSR) has emerged as a sustainable corporate strategy over the past few decades, whether government regulations, consumer demand, or market conditions play an important role in growth in the global economy . CSR is receiving more attention from companies themselves, but also increasing attention from society in general .
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CSR is the practice of businesses that incorporate social, economic and environmental issues into their business operations and interactions with stakeholders . CSR is also defined as companies’ concerns with their legal responsibilities towards social and environmental impacts, focusing on sustainable development, public policy and the environment . CSR is broadly defined as a method of reducing the negative consequences of corporate production, operations and ensuring social welfare and benevolent practices in businesses that promote profit rather than creating or preserving organizations and are under pressure from owners and shareholders . In addition, CSR is a concept in which companies integrate social and environmental concerns into their business operations and are associated with their voluntary and mandatory activities . These are ethics, citizenship, good corporate governance, etc . As the literature above shows, there are different concepts and definitions in the context of CSR. Therefore, to the extent that the knowledge base of CSR is limited in terms of understanding, availability and interest, the successful adoption of CSR often depends on developing the capabilities of companies and countries. All this proves that issues about CSR concepts are still being debated.
Different researchers have investigated the relationship between CSR and firm performance using different methods. Some studies show mixed (positive, negative, or neutral) results regarding CSR and firm performance. CSR positively affects corporate performance for companies that engage in CSR, while companies’ socially irresponsible activities reduce their performance [ 12 ]. CSR positively and significantly affects companies’ performance indicators, especially return on assets (ROA), return on equity (ROE), and earnings per share ratio [ 13 ]. At the same time, dimensions of CSR (environmental, customer, supplier, employee and social) are positively related to companies’ performance. CSR has a significant and positive relationship with firm performance , while the mediating effect of chief executive officer (CEO) and ownership is positively related to CSR companies’ performance and ownership. Furthermore, CSR is significantly and positively moderated between corporate governance and companies’ performance . Companies that carry out CSR have a significant impact on company performance . According to previous research, there is a significant relationship between companies’ performance and their CSR . CSR not only enhances the company’s social value and reputation, but also improves profitability and performance. Firm performance has a statistically significant effect on CSR, and companies with better financial performance also engage in more CSR practices [ 18 ].
Conversely, CSR and financial performance may have a negative relationship. Companies disclose more information about CSR initiatives when they have a lower return on assets ; After controlling for firms’ debt and size, firms with higher leverage are less profitable, and larger firms are more profitable. In other words, there is no significant relationship between CSR and corporate performance . The causal relationship between CSR and financial performance indicates that greater social responsibility does not lead to better financial performance, and financial performance has a negative impact on corporate social responsibility . A potential adverse effect on the company’s CSR performance was found to have the same connection . These findings indicate a negative relationship between the operational dimensions of corporate social responsibility and firm performance, as well as between the non-operational elements of corporate social responsibility and firm performance.
Therefore, previous studies have provided inconsistent results. While some results seem plausible, others contradict each other and lead to different conclusions. Some of these studies used panel data, while others used survey data. There is a methodological gap in the use of research methods, samples, instruments and models. Furthermore, most studies do not consider corporate governance as a mediating variable in depth and they do not primarily focus on the impact of firm performance on CSR at the corporate or business level.
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Some literature analyzes the impact of firm performance, companies’ CSR practices, and CSR activities on companies’ value using descriptive methods from the selected context of the study area. The causal relationship between stakeholders and CSR implementation was analyzed . These findings show that the environment, customers, shareholders, and community greatly influence CSR. Evidence of CSR practices, determinants and challenges from theoretical and empirical texts has been analyzed . This study concludes that CSR centers should strive to promote CSR and promote academic study, encouraging the private sector within the framework of responsible business practices that generate knowledge. In addition, CSR practices in relation to the triple bottom line of CSR and those that focus on the people and planet perspectives have been analyzed . These findings conclude that there is a lack of balanced CSR practice in the environmental and social aspects of CSR; Must have strong community involvement and effective public relations. The CSR training of the selected companies is analysed
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