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Facebook, the social media giant that was founded in 2004 and now boasts more than 2.8 billion monthly users worldwide, is under regular scrutiny in the US and abroad.

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Some US lawmakers argued that the platform was too powerful and should be destroyed, and in late 2020 the federal government and 46 states (as well as the District of Columbia and Guam) sued the company for alleged antitrust violations. Facebook’s decision to suspend former President Donald Trump’s account in early 2021 sparked further debate. Many Republicans have accused the platform and other social media sites of censoring conservative views, even as many Democrats in Congress are urging them to do more to prevent misinformation, hate speech and content that could incite violence.

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Social media, and Facebook in particular, has become ubiquitous in American life. This analysis uses data from several Pew Research Center surveys to provide insight into who uses Facebook and their experiences with the platform.

All of the surveys listed here, including each survey’s mode, field data, and sample size, are available through the links in this report.

About seven in ten US adults (69%) say they have used Facebook at some point, according to a telephone survey conducted in early 2021. There has been no statistically significant change in the proportion of adults using the platform since 2016.

With the exception of YouTube, a video-sharing site used by 81% of adults, no other major online platform comes close to Facebook in terms of usage. Four in ten adults report using Instagram, while about three in ten use Pinterest (31%) and LinkedIn (28%). A quarter of adults or less use Snapchat, Twitter, WhatsApp, TikTok, Reddit and Nextdoor. Facebook owns Instagram and WhatsApp.

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Among American adults who use Facebook, seven in ten say they visit the site daily, including about half (49%) who do so several times a day. By comparison, 59% of Snapchat and Instagram users say they visit these platforms at least daily, as do 54% of YouTubers and 46% of Twitter users.

Facebook is generally popular among all demographics, although some adults use it more than others. About three-quarters of US women (77%) use the platform, compared to 61% of men. There are also differences by education level: About three-quarters (73%) of adults with a college degree or more use Facebook, compared to 64% of those with a high school diploma or less.

Americans 65 and older are the age group least likely to use Facebook, with half saying they do. But that’s still up 30 percentage points from August 2012, when just 20 percent reported using it.

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There are partisan differences in the use of many social media platforms, but not Facebook. About seven-in-ten Democrats and Democratic-leaning independents (72%) use Facebook, as do 69% of Republicans and those who lean Democratic. Democrats are much more likely than Republicans to use many other social media platforms, especially Instagram (49% vs. 30%), Twitter (32% vs. 17%), and WhatsApp (30% vs. 16%).

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As of 2018, Facebook was used by about half of America’s teens, but it no longer dominated the teen social media landscape as it once did, according to a survey of US teens in March and April of that year. At the time, 51 percent of 13- to 17-year-olds said they used Facebook, compared with 71 percent in 2014-15. in the annual survey.

In 2018, the most popular social media sites among teenagers were YouTube (used by 85% of teens), Instagram (72%) and Snapchat (69%). 2014-2015 In the 2016 survey, Facebook was the only platform used by a clear majority of teenagers.

According to a spring 2018 survey, teenagers from lower-income households are more likely to use Facebook than those from higher-income households. Seven in 10 teens living in households with an annual income of less than $30,000 said they use Facebook, compared to 36 percent of those with an annual household income of $75,000 or more. Use of other social media platforms among adolescents did not differ significantly by demographic factors.

About a third of US adults (36%) say they regularly receive news from Facebook, according to an August-September 2020 survey. The share of US adults who get their news via Facebook is higher than the share who regularly get their news via YouTube (23%), Twitter (15%), Instagram (11%) and other platforms.

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Among adults who receive messages from Facebook, women are more likely to do so than men (63% vs. 35%), as are white Americans (60%) compared to Hispanic Americans (18%), black Americans (13). %) or Asian (5%).

According to an October-November 2019 poll, far more Americans trust nothing but Facebook as a source of political and election news. About six in ten adults (59%) said they do not trust the platform as a place to get this type of news. news, while only 15% said they trusted them. Another 19% said they neither trusted nor trusted him. Both Democrats and Republicans were more likely to distrust than trust Facebook’s political and election news.

At the end of 2018, about three-quarters of Facebook users were unaware that the site was telling advertisers about their characteristics and interests. Facebook lets users know how the site’s algorithm has classified their personal characteristics and interests for advertisers: This information can be accessed through the platform’s “ad preferences” page. But 74 percent of US adult Facebook users didn’t know the site was collecting this information about them until they were directed to the page, a Pew Research Center study conducted in September and October 2018 found.

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The fact that the company maintains a list of user traits and interests makes many users uncomfortable. According to the same 2018 study, when directed to their ad preferences page, about half of adult Facebook users (51%) said they were not uncomfortable with Facebook maintaining these types of lists. And while the majority of users (59%) said the categories created on Facebook reflected their real-life interests, about a quarter (27%) said those classifications were not very or not at all accurate.

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About Pew Research Center Pew Research Center is a repository of independent facts that informs the public about the issues, attitudes and trends that shape the world. She conducts public opinion polls, demographic research, media content analysis and other empirical research in the social sciences. The Pew Research Center does not take political positions. It is a subsidiary of The Pew Charitable Trusts.

Copyright 2023 Pew Research Center About Terms and Conditions Privacy Policy Reprint, Permissions, and Use Policy Feedback Careers You may be thinking about how to promote a survey to get as many respondents to your survey research as possible. After all, ideally you will need to reach a significant number of people in your target market to gain validity.

While survey targeting and creating a strong survey are important aspects of the survey process, reaching your audience and distributing the survey is just as important.

Survey promotion allows you to do this because it is an important step in attracting the survey target audience. This is very important given that a significant number of customers hate taking surveys, causing businesses to lose faith in the power of survey research.

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But fear not; There are various methods you can use to attract survey respondents through advertising.

This article guides you through six key methods and all the basics of survey promotion so you can increase your survey response rates and most importantly strengthen your research with high survey completion rates.

In some ways, survey promotion is similar to product promotion. Both actions are concerned with capturing the audience’s attention, enticing them, and commanding them to take action.

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But in other ways, survey promotion is a completely different matter; as a result, customers pay nothing in return. Unlike product promotion, survey promotion results in your respondents spending more time without paying money.

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On the contrary, the results of product promotion, if successful, are customers who give companies time and money.

Thus, you will find that some methods of survey promotion are similar to promoting a product or service, while other methods are completely different.

The following sections show you the six main ways to promote a survey, along with the many steps involved in each method.

One of the best ways to promote a survey is to use the web and its various digital landscapes. This is a multifaceted approach that doesn’t have to rely on a single digital space like a website or mobile app.

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When it comes to survey promotion, think of the World Wide Web as your playground (see Rely on a Survey Platform below for more on this).

While it can be difficult, if not nearly impossible, to promote your survey in all the digital spaces you want, you can do it across all your digital properties. This means that you have to be involved in both promoting and hosting the survey

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